The Waxologist opened in Cheadle in 2013 to provide a specialised waxing service. I wanted to give a personal, friendly alternative to the usual busy salon. Originally, I worked alone from a tiny shop on the high street. The first year was difficult, really difficult. I had no clue about business, no plan, no knowledge of advertising, social media or dealing with cash flow in a business. I’d spend full days alone in the shop watching films or crying, but I couldn’t get out as I’d signed a 3 year lease in a naïve optimistic stupor.
I continued to work through 2014, I managed to pay off the credit cards I’d used to buy equipment and pay rent. I still struggled and paid myself a miniscule wage. The chats with clients kept me going as well as my love of the job. I was utterly elated by each booking and the clients came back. They recommended their friends and I spent time learning about social media, websites and how to run a business. Business was slow but it was building.
By 2015 I had clients coming from all over Manchester and Cheshire, with some travelling from Liverpool, Wigan, Derbyshire and even Wales, The business had turned a corner, I was busy! As time went on I was unable to cope with the influx of clients seeking brilliant waxing in relaxed and friendly surroundings. Some weeks I’d work 60 plus hours, after the struggle I didn’t dare turn anyone away. I could never have imagined that back in 2013!
In 2016 I was joined by Ellen who already had years of experience in the beauty industry as well as specialist training in waxing. We moved into bigger premises, renting rooms within a nearby clinic. Everything was ticking over nicely and we loved working in the newly decorated light and airy rooms, it was also great to have colleagues again and enjoy a natter over a cup of tea in the morning.
Time went on, we got busier still and we needed another waxer. Lorna joined us in 2017, at first part time as she had her own mobile beauty business. She was hooked and after a while she became full time.
In 2018 we struck lucky after a long search with Dannielle who had arrived from Australia only weeks before. We had outgrown the space we were in and looked all over Stockport for new premises.
In July 2019 we moved into No 5 on Massie street after months of renovation, tears and tantrums. It’s a huge Victorian building with a lovely reception, 6 treatment rooms, a stock room, staff room and kitchen, Honestly, we’re living the dream! We have a beautiful shop window which we love to decorate seasonally as well as planting flowers, bulbs and bushes at the front.
I approached 2020 with one goal in mind. Pay off the business debts I had accrued with the renovation, Corona virus had other ideas and I ended up doubling the debts! Along with other businesses we were closed for 6 months of 2020.
On the bright side my friend of 30 years, Gill joined the business as administrator. I’ve always struggled with the back of house paper work and as the business has grown so has that side of things. I still love waxing and seeing clients and I’m lucky to have Gill and her skills on side.
Our latest addition to the waxing team is Natasha who joined in late 2020, she fits in perfectly and has had some rave reviews from clients already.
We begin this year under Lockdown 3, closed for business due to government restrictions. We’re poised for comeback, I’m working behind the scenes with Gill on the website and all the jobs we let build up. We remain positive and confident for the future.
The team are the jewels of the business, not only for their skills but their personality, work ethic and attitude. They make being an employer easy, I just come in and work alongside them, no drama, no bitching, just far too many take outs! We have developed our own In-House Advanced Wax training programme to ensure we give you the Best Wax. We continue learning and progressing by attending regular seminars and courses using new techniques and products. We’ve become the ‘Must go to’ Waxing Salon in Manchester for Brazilian Waxing. Despite the business now being bigger we maintain our personable feel. Our appointment only policy keeps the salon relaxed and quiet. You can choose to see the same therapist each time. Our focus remains on making clients comfortable and of course giving an amazing wax.
Thank you for reading our story so far!
Love & Wax